What if we put the focus back on sports in the world of Sportswear? The idea is to win items by being faster than the DISTANCE store's security guard. Sounds easy, right? Except when the security guard is a professional athlete who can run the 100m in less than 10 seconds. A compelling concept for an equally powerful film.

Brand : DISTANCE

Agency : BETC

Production company : SOLDATS

Director : Victor SELLIER